In the world of SEO, content is king, but link building is the secret weapon that can really help you take your online business to the next level. But what exactly is it, and how do you do it?

Saket Wahi SEO , link building is the process of getting other websites to link back to yours. These links act as votes of confidence that tell search engines that your website is valuable and worth showing to users.

This is one of the main criteria that Google evaluates when determining how important a page is. They look at the number of links a page receives as well as how diverse those links are. For example, a link from a popular blog within your niche will carry more weight than a link from a random blog.

The Do’s and Don’ts of Link Building in SEO

Another factor is the quality of a link. For example, a link from NBC News is likely to be more trustworthy than a link from a forum on the other side of the world. Additionally, Google looks at the words surrounding a link to see if they make sense and are relevant to the topic of the page.

Finally, Google also takes into account the overall structure of a website. This means that a site with a lot of links from irrelevant pages may be flagged for a manual review. This is why it’s important to have a diversified link building strategy that includes a mix of tactics.